“One never knows, when he enters an elevator or tears open an envelope or picks up the telephone, what new trick of fortune may be about to be played. Every day is a new series of adventures; around the next corner may lie the event that will change a whole career.”
—Bruce Barton, 1928
The lost secrets of success refer to secrets of advertising, not personal success. This is not to say, however, that the secrets presented in this book cannot be applied to personal success as well.
This is especially true today as we continue to evolve towards greater and greater numbers of entrepreneurs. As an entrepreneur, you are CEO of You Inc. Learning how to successfully market and advertise yourself are critical entrepreneurial survival skills.
It remains important to point out however, that this book is written from the perspective of how Bruce Barton, a famous advertising man in the 1920s, used his secrets in the advertising and marketing copy he wrote back then.
This book contains several distinct sections:
- The seven secrets Barton used in his advertising
- The dissection and commentary by Joe Vitale and renowned Internet marketer Craig Perrine of a 1925 fundraising letter written by Barton which pulled a 100% response rate
- A short section on J.C. Penney who was Barton’s friend
- A section on resources about Barton, Penney and other legendary ad/marketing masters
- A short section on Barton written by copywriter Jo Han Monk
- Six copywriting rules put forth by Barton and an elaboration of these rules by Joe Vitale
- Copies of rare, original ads by Barton
- Recommended readings and bibliography
Here is the Table of Contents.
- HOW I DISCOVERED THE LOST SECRETS 1
- WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO 13
- SECRET#1: REVEAL THE BUSINESS NOBODY KNOWS 21
- SECRET#2: USE A GOD TO LEAD THEM 33
- SECRET#3: SPEAK IN PARABLES 43
- SECRET#4: DARE THEM TO TRAVEL THE UPWARD PATH 55
- SECRET#5: THE ONE ELEMENT MISSING 61
- SECRET#6: GIVE YOURSELF AWAY 77
- SECRET#7: SHARPEN THE KNIFE 87
- INSTANT ACCESS TO THE SEVEN LOST SECRETS 97
- SPECIAL REPORT: ANALYSIS OF BRUCE BARTON’S 100 PERCENT RESPONSE LETTER 101
If you would like to know more about the secrets of advertising and marketing, read this book. You will be glad you did. I know I am.Download The Lost 7 Secrets of Success
